A mentor once told me that PR boils down to three things: what you want to communicate, to whom, and how. While this may seem simple, any PR professional knows that there can be great complexity behind our work. This is especially the case given today's shrinking paid...
We're in PR because we thrive on identifying communications challenges and finding ways to solve them. Part of the fun of our work is navigating complex industries to deliver success - and few are as complex as healthcare. Thankfully, healthcare PR isn't quite as...
The start of a new year is about new beginnings. For many, this means re-evaluating your job, working towards a promotion, or looking for a fresh start in your career. Plotting your career path is not always a straight line. Between the ages of 21 and 25, I probably...
Engaging audiences as advocates takes perseverance and a compelling narrative When people come together to deliver a message, important change can happen. That’s what coalition building is all about. Identifying, recruiting and engaging stakeholders is the basis of...
As public relations (PR) professionals, our goal is to connect brands with their audiences in a favorable way – in short, we’re storytellers. Virtual reality (VR) can help PR professionals tell a brand’s story by bringing the audience into the brand’s world. VR is...
This is part two of a two-part series. To read part one, click here. I recently sat down with University of Oregon journalism professor Damian Radcliffe to pick his brain about the annual Digital News Report that was released by Reuters. Just a recap in case you...
As public relations professionals, it’s imperative we know what’s going on with the business of news just as much as we keep up with what’s covered by the media. I recently sat down with University of Oregon journalism professor and Tow Center for Digital Journalism,...
It’s that time of year again — graduation time. A year ago, I was quickly approaching my graduation from the University of Oregon and as much as I didn’t want to leave my friends and the fun life I had created in Eugene, I was calmed knowing that I had secured a job...
Political pollster Glen Bolger once famously said, “You can’t win on turnout if you’re losing on message.” I thought about that insight when I read a POLITICO piece from Democratic consultant Dave Gold, provocatively titled “’Data-driven’ Campaigns are Killing the...
Here at Quinn Thomas, we love being Oregonians, and we don’t think that it’s any coincidence that Oregon’s birthday happens to fall on Valentine’s Day. There’s so much to love about this state, so we thought we would share with you some of the things that we love most...
The debate over the impact of social media seems to center around two arguments: One camp argues social media opens new doorways for engaging the electorate and is creating pathways for greater civic engagement, corporate and political accountability, and journalistic...
There is nothing more interesting to us than innovative technologies. We are big fans of visionary ideas and bold leadership that have the potential to disrupt entire sectors. It’s why we dislike cookie cutters and love white boards. It’s rare that these disruptive...
Why do we volunteer? This was the genesis of our recent collaboration with The Standard on a multi-media campaign aimed at trying to answer that question. For nearly a decade, The Standard has hosted the largest and longest-running volunteer event in Oregon. This expo...
We often don’t think about where our water comes from. We get up in the morning and go about our daily routines. Showering. Making coffee. Brushing our teeth. Doing laundry. Gardening. Getting in a workout. The singular connection in each of these rituals is that they...
Everyone knows that Portland has its own unique rhythm. While we didn’t coin the famous bumper sticker about weirdness, we seem to have adopted it better. Somehow, we own it. Portlandia is no stranger to innovation. We love technology. We challenge the world around us...