As communications professionals, it’s so easy to get lost in the technical aspects of healthcare that we often forget about the power of telling individual human stories, specifically those of patients. With the complex advancements in technology, data, and life...
Brand Strategy: Why Building Trust For Your Brand Matters
I have a very crude test for whether I trust a brand. When it comes to sharing my personal information with them, do I use my primary email or a junk email? Do I follow them on social media, or not? You may do this too, as most people have a way of protecting access...
New Research Builds Understanding of Cannabis Consumers
Aside from smartphones and rideshare apps, it’s hard to think of a recent singular moment that created an entirely new market. That is until cannabis became legal overnight in a growing number of states. Employers, public health officials, regulators, growers, and...
8 Tips for Building a Sound Advocacy Coalition
Engaging audiences as advocates takes perseverance and a compelling narrative When people come together to deliver a message, important change can happen. That’s what coalition building is all about. Identifying, recruiting and engaging stakeholders is the basis of...
The Value Of Water
We often don’t think about where our water comes from. We get up in the morning and go about our daily routines. Showering. Making coffee. Brushing our teeth. Doing laundry. Gardening. Getting in a workout. The singular connection in each of these rituals is that they...
Uber Meets Portlandia
Everyone knows that Portland has its own unique rhythm. While we didn’t coin the famous bumper sticker about weirdness, we seem to have adopted it better. Somehow, we own it. Portlandia is no stranger to innovation. We love technology. We challenge the world around us...
2015: The Year Of Trade
I can’t remember a time when there was more concentrated focus on expanding the international reach of our economy. In 2014, Oregon exported $21 billion in goods. Government statistics don’t track the export of services such as architectural design or engineering,...
Yes, Oregon, It Can Wait
We’ve all seen the headlines. You know it’s dangerous. You’ve probably lectured other drivers, your kids, and your friends about it. But many Oregonians still report using their smartphones while driving. Studies have shown that texting while driving is more dangerous...
Oregon’s Millennials At A Crossroads
There is no shortage of research claiming to have unlocked the secret to understanding the millennial generation. Over the last six months, our team (in close collaboration with DHM Research) has been digging through volumes of information about today’s 90 million...
Promoting International Trade in Oregon
Oregon trade can be a hot-button issue and one that is easily misunderstood. Community and business leaders who want to promote it as an economic development priority need to make sure the public is getting the facts on why it’s critical to our way of life. While...
Stepping Into The Spotlight
Today, the Quinn Thomas team was honored to receive two awards from the Portland chapter of the Portland Relations Society of America (PRSA). The awards were shared with our clients at the Oregon Bankers Association and Walmart for our collaborative work helping them...