There is no modern-day precedent to inform how organizations should respond to the impact of COVID-19. From the federal government to local hospitals and clinics, we’re all writing the playbook as we go. After a few months of intense work for our healthcare clients,...
PR professionals and marketers are accustomed to industry evolution. This is especially true in media relations. Long gone are the days of simply drafting a press release, writing a killer pitch, and hoping a key reporter writes a story about an exciting announcement...
As public relations professionals, it’s imperative we know what’s going on with the business of news just as much as we keep up with what’s covered by the media. I recently sat down with University of Oregon journalism professor and Tow Center for Digital Journalism,...