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How Healthcare Marketers Can Prepare for Gen Z

How Healthcare Marketers Can Prepare for Gen Z

by Erin Krug | Feb 22, 2021 | Blogs, Healthcare, Insights

Generation Z is between 10-24 years old and comprises 33% of the world’s population. They are the next generation of consumers, patients, patient advocates, and industry leaders for the healthcare industry. Gen Z should be a focal point for how healthcare marketing...

Digital Can Amplify a Great Story, Not Make up for Lack of One

Digital Can Amplify a Great Story, Not Make up for Lack of One

by Doug Badger | Mar 7, 2017 | Blogs, Insights

Political pollster Glen Bolger once famously said, “You can’t win on turnout if you’re losing on message.” I thought about that insight when I read a POLITICO piece from Democratic consultant Dave Gold, provocatively titled “’Data-driven’ Campaigns are Killing the...

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