As the country works to prevent the spread of COVID-19 by suspending events and gatherings, Virtual Fair websites are a lesser known solution to help companies and organizations get information to the masses – without the traditional in-person experience. What is a...
The Fifth Trimester: Returning to Work After Maternity (and Paternity) Leave
I recently had a superb collision of events—the week I returned from maternity leave one of my coworkers suggested we go to a talk by author and founder of The Fifth Trimester, Lauren Smith Brody. The Fifth Trimester is a movement to help businesses and parents work...
Interview with an Online Influencer: Five Tips for Marketers to Ace Collabs
PR professionals and marketers are accustomed to industry evolution. This is especially true in media relations. Long gone are the days of simply drafting a press release, writing a killer pitch, and hoping a key reporter writes a story about an exciting announcement...
Four Stellar Questions to Ask During Your Next Job Hunt
As my summer internship with Quinn Thomas draws to a close and I look toward the next step in my career, I’ve learned there’s one part of the interview process that can have a significant impact on how the hiring team looks at a candidate. While you may be focusing on...
A Guide to Building Unified Healthcare Messaging for Organizations
There is no industry more complex than healthcare. Often times, a healthcare communicator can find themselves in enough messages and proof points to boil the ocean. And too many messaging priorities can cause brand confusion and watered-down storytelling. We recently...
Healthcare Reactive Response Strategy: Do’s and Don’ts
As a healthcare PR professional, I guarantee that you’ll spend more time dealing with crisis communications than you would like. From natural disasters to high-profile patients, lawsuits, and everything in between, reporters will call often and sometimes just hours...
5 Tips To Simplify And Amplify Patient Health Care Stories
As communications professionals, it’s so easy to get lost in the technical aspects of healthcare that we often forget about the power of telling individual human stories, specifically those of patients. With the complex advancements in technology, data, and life...
Brand Strategy: Why Building Trust For Your Brand Matters
I have a very crude test for whether I trust a brand. When it comes to sharing my personal information with them, do I use my primary email or a junk email? Do I follow them on social media, or not? You may do this too, as most people have a way of protecting access...
New Research Builds Understanding of Cannabis Consumers
Aside from smartphones and rideshare apps, it’s hard to think of a recent singular moment that created an entirely new market. That is until cannabis became legal overnight in a growing number of states. Employers, public health officials, regulators, growers, and...
Answers to 7 Common Questions About Opinion Research in Public Relations
Opinion research is a critical tool for effective public relations and marketing campaigns. The information gleaned through research helps you understand your audience, what motivates them, how they form opinions, and what communications channels you can use to...
Meet the Non-Profit: CymaSpace
Quinn Thomas is proud to partner with local non-profits as part of our community outreach program. We’re thrilled to introduce the Quinn Thomas community to CymaSpace, a non-profit arts and technology incubator based in Portland, Oregon. Since its founding by...
What QT Loves About Summer in the Pacific Northwest
Here at QT we are storytellers and PR professionals, but we are also hikers, cooks, campers, climbers, music lovers, runners and explorers. At some point in June when the sun comes out and sticks around for several weeks, QTers take full advantage of the nice weather....
‘Relaying’ an Iconic Portland Brand Globally
Earlier this year we began working with Portland-based relay Hood to Coast, which is expanding their race offerings to include one-day relays around the world—everywhere from the Pacific Northwest to Hilton Head, South Carolina, China, and Israel. Our task is to...
“I Moved Here for the Food”
A PR PRO's GUIDE TO EATING AND DRINKING YOUR WAY THROUGH PORTLAND Yes, it’s true. A big reason I moved to Portland is for the food scene. The outdoor adventures, cute neighborhoods, countless social activities and Quinn Thomas all drew me here too, of course, but...
Seattle Residents Are Coming – And Going
It’s not news that the Seattle-area is growing. Though what is apparently newsy is Seattle's growth is unique among large metro areas across the country. From 2016 to 2017, we had a net gain of 21,000 Seattle residents—counting moves to and from the area. Quinn Thomas...