As my summer internship with Quinn Thomas draws to a close and I look toward the next step in my career, I’ve learned there’s one part of the interview process that can have a significant impact on how the hiring team looks at a candidate. While you may be focusing on...
There is no industry more complex than healthcare. Often times, a healthcare communicator can find themselves in enough messages and proof points to boil the ocean. And too many messaging priorities can cause brand confusion and watered-down storytelling. We recently...
As a healthcare PR professional, I guarantee that you’ll spend more time dealing with crisis communications than you would like. From natural disasters to high-profile patients, lawsuits, and everything in between, reporters will call often and sometimes just hours...
As communications professionals, it’s so easy to get lost in the technical aspects of healthcare that we often forget about the power of telling individual human stories, specifically those of patients. With the complex advancements in technology, data, and life...
I have a very crude test for whether I trust a brand. When it comes to sharing my personal information with them, do I use my primary email or a junk email? Do I follow them on social media, or not? You may do this too, as most people have a way of protecting access...
Aside from smartphones and rideshare apps, it’s hard to think of a recent singular moment that created an entirely new market. That is until cannabis became legal overnight in a growing number of states. Employers, public health officials, regulators, growers, and...
Opinion research is a critical tool for effective public relations and marketing campaigns. The information gleaned through research helps you understand your audience, what motivates them, how they form opinions, and what communications channels you can use to...
Quinn Thomas is proud to partner with local non-profits as part of our community outreach program. We’re thrilled to introduce the Quinn Thomas community to CymaSpace, a non-profit arts and technology incubator based in Portland, Oregon. Since its founding by...
Here at QT we are storytellers and PR professionals, but we are also hikers, cooks, campers, climbers, music lovers, runners and explorers. At some point in June when the sun comes out and sticks around for several weeks, QTers take full advantage of the nice weather....
Earlier this year we began working with Portland-based relay Hood to Coast, which is expanding their race offerings to include one-day relays around the world—everywhere from the Pacific Northwest to Hilton Head, South Carolina, China, and Israel. Our task is to...
A PR PRO's GUIDE TO EATING AND DRINKING YOUR WAY THROUGH PORTLAND Yes, it’s true. A big reason I moved to Portland is for the food scene. The outdoor adventures, cute neighborhoods, countless social activities and Quinn Thomas all drew me here too, of course, but...
It’s not news that the Seattle-area is growing. Though what is apparently newsy is Seattle's growth is unique among large metro areas across the country. From 2016 to 2017, we had a net gain of 21,000 Seattle residents—counting moves to and from the area. Quinn Thomas...
When you think about some of the most popular events—SXSW, Coachella, or the renowned Consumer Electronics Show—it's not just the event itself that is successful year after year, but how the event is talked about, shared, and captured visually. This is what creates...
A mentor once told me that PR boils down to three things: what you want to communicate, to whom, and how. While this may seem simple, any PR professional knows that there can be great complexity behind our work. This is especially the case given today's shrinking paid...
We're in PR because we thrive on identifying communications challenges and finding ways to solve them. Part of the fun of our work is navigating complex industries to deliver success - and few are as complex as healthcare. Thankfully, healthcare PR isn't quite as...