Walmart

Helping one of the world’s biggest brands establish long-term partnerships throughout the Pacific Northwest.

THE PR CHALLENGE

​Walmart is undergoing a significant transformation from a traditional big-box retailer to a digital innovator. With stiff competition across the retail industry, it is important for Walmart to stand out and be seen as a forward-thinking company—all needs met by a good public relations strategy.

As Walmart’s local agency of record, Quinn Thomas saw an opportunity to elevate Walmart’s image in the Pacific Northwest through the local retail and technology media by leveraging a number of exciting upcoming announcements.

Quinn Thomas Walmart Media

QUINN THOMAS APPROACH

  • Conducted media landscape research and deployed specialized PR strategies for each national and localized technology and innovation announcement, segmented by media market size.
  • Shifted from traditional pitching of Walmart news in tier one markets (ex. Seattle, Portland) to showcasing how Walmart is doing something better or different than the regional favorites in tech and business news, such as Amazon, Costco, and Nike.
  • Utilized hyper-local pitches and data in tier two markets (ex. Eugene, Spokane, Medford), based on our research that new technology and shopping experiences coming to local stores is significant news.

THE PR RESULT

  • Conducted media landscape research and deployed specialized PR strategies for each national and localized technology and innovation announcement, segmented by media market size.
  • Shifted from traditional pitching of Walmart news in tier one markets (ex. Seattle, Portland) to showcasing how Walmart is doing something better or different than the regional favorites in tech and business news, such as Amazon, Costco, and Nike.
  • Utilized hyper-local pitches and data in tier two markets (ex. Eugene, Spokane, Medford), based on our research that new technology and shopping experiences coming to local stores is significant news.