About the Project
For years, Walmart has faced strong headwinds in the Pacific Northwest. As the company began opening new stores around the state, they recognized a need to connect with the community and share their story. Local residents had never heard about Walmart’s investments and partnerships with its neighbors. In 2012, Quinn Thomas was hired to help change tough misperceptions among leaders in Oregon, Washington, and Idaho – and build long-term relationships in diverse markets.
Quinn Thomas Approach
- Developed a strategic PR plan that turned public perception of Walmart on its head, focusing squarely on the positive impact the company makes when it becomes part of the community.
- Our team revamped Walmart’s marketing communications to emphasize its support of local employees and neighborhoods.
- Shined a spotlight on Walmart’s philanthropic efforts and built a communications plan to showcase its support for Oregon-specific causes.
This project required us to challenge local assumptions about the world’s largest retailer. Walmart remains a global leader in sustainability, community health, philanthropy, and economic empowerment. To draw attention to these issues, Quinn Thomas has designed communication strategies that connect Walmart’s expansions with the social and economic benefits each new store brings to the surrounding community.
Working closely with Walmart leadership, we have helped redesign store announcements to focus on partnerships with community groups and local employees. This has broadened local awareness of Walmart’s role in supporting community groups, creating jobs, and building safe, sustainable and vibrant neighborhoods. In 2013, this work was recognized for excellence in community relations by the Public Relations Society of America.
HELPING SHOWCASE LOCAL PHILANTHROPY
Quinn Thomas has also increased focus on the $5.3 million that Walmart and the Walmart Foundation have given to causes throughout the Northwest region. We have also brought attention to the company’s plan to build Oregon’s largest green roof and their pledge to hire 100,000 honorably discharged veterans nationally over the next five years.