Case Study


Helping one of the world’s biggest brands connect locally in the Pacific Northwest


As Walmart’s local agency of record in the Pacific Northwest, Quinn Thomas helps bolster the retailer’s brand reputation by earning positive local media coverage. With newsrooms shrinking and journalists focusing primarily on headline news and the COVID-19 pandemic, garnering local coverage for a national brand’s regional initiatives requires a timely and well-thought-out approach.


Quinn Thomas’ focus is to demonstrate Walmart’s commitment to economic empowerment, community giving, sustainability and U.S. jobs. Over the past ten years, we’ve helped Walmart make significant progress towards its media relations and community engagement goals. Our successful approach includes:

Localizing national announcements on hiring, wellness, and more to showcase local impact.


In 2022, earned coverage of Walmart’s efforts in the Pacific Northwest generated:


million campaign views


earned media hits in 78 news sources


publicity value

Services provided for this project:

  • Communications strategy
  • Public relations
  • Media relations

Awards: PRSA Oregon Spotlight Award (2018), PRSA Oregon Merit Award (2019), PRSA Oregon Merit Award (2020)

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