Case Study

Walmart:

Helping one of the world’s biggest brands connect locally in the Pacific Northwest

Challenge

As Walmart’s local agency of record in the Pacific Northwest, Quinn Thomas helps bolster the retailer’s brand reputation by earning positive local media coverage. With newsrooms shrinking and journalists focusing primarily on headline news and the COVID-19 pandemic, garnering local coverage for a national brand’s regional initiatives requires a timely and well-thought-out approach.

Approach

Quinn Thomas’ focus is to demonstrate Walmart’s commitment to economic empowerment, community giving, sustainability and U.S. jobs. Over the past ten years, we’ve helped Walmart make significant progress towards its media relations and community engagement goals. Our successful approach includes:

A sharp focus on Walmart and the Walmart Foundation’s commitment to investing in the communities in which they’re located and in local organizations and charities.
Storytelling and media relations that emphasize the increased economic opportunities the company provides its local associates.
Demonstrating Walmart’s commitment to sustainability and U.S. manufacturers.

Localizing national announcements on hiring, wellness, and more to showcase local impact.