THE CHALLENGE

Years of growth and agency consolidation left the Washington Healthcare Authority with a diverse remit and many departments. It needed a unified way to talk about itself, and the results of it important work.

QUINN THOMAS APPROACH

  • QT conducted a a series of discovery workshops with divisions across the agency to gather input and begin to establish buy-in for a unified message strategy.
  • The team developed a core message strategy to guide communications and conversations inside and out the agency.
  • QT worked with leadership and communication staff to implement the message platform across communication channels.

THE RESULTS

  • Following a six-month development process, we secured unanimous senior leadership buy-in of message strategy and implementation program
  • Senior Leader Toolkit & Workshop for 12 senior leaders to implement into divisions
  • Application of message structure to 17 employee communication channels
  • A single new department-wide elevator speech with unified talking points
  • Integration of new messaging to all core client-facing materials

Services

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Research