THE CHALLENGE

The Port of Seattle has long been a fixture in the Seattle area; driving positive change for the workforce, the environment, and social justice. It was time to shine a light on that great work through partners in the community.

QUINN THOMAS APPROACH

  • QT worked with Port of Seattle to conduct original research and connect the Port’s work and values, to those of the community.
  • Showing is always better than telling. QT worked with the Port to develop a year-long ad campaign led by stories across three digital videos.
  • Flexibility was key and videos were produced to air on multiple platforms including social, digital pre-roll, and live presentations.

THE RESULTS

  • Delivery of fresh video resources covering workforce development, the benefits of tourism to small businesses and farmers, Duwamish River restoration, and career development in underrepresented communities.
  • Increased engagement with key Port of Seattle programs, including their annual internship class.