THE CHALLENGE

Patients and providers recognized problems with rising costs of care and rates of disease, but didn’t always understand the underlying causes.

QUINN THOMAS APPROACH

  • The QT team worked with patients, providers, and advocates to identify healthcare industry practices that harm patients and share information to prevent disease.
  • The team worked with experts and prepared advocates to carry messages with authority and authenticity.
  • The team leveraged reporter relationships to act nimbly by amplifying messages and inserting spokespeople into stories.

THE RESULTS

  • Seattle Times op-ed advocating for stronger vaccine laws
  • Seattle Times op-ed on harmful step-therapy requirements
  • Inclusion of unfair insurer reserve and rate-setting practices in local media narrative around proposed rate hikes in WA state
  • Radio interviews with advocate physician regarding the importance of vaccines