THE HIGHER EDUCATION MESSAGING CHALLENGE

Increasingly, Oregon’s universities must elevate their voice in public policy discussions. Following the recent passage of new governance laws, The Oregon State University Foundation hired Quinn Thomas to lead a proactive communications strategy to shape the conversation around the changing dynamics of higher education.

QUINN THOMAS APPROACH

  • Quinn Thomas created a higher education communication and brand platform that resulted in The Beaver Caucus.
  • We identified key stakeholders to be ambassadors and advocates for The Beaver Caucus.
  • Quinn Thomas implemented both face-to-face and digital communications to build momentum and grow the community for the Beaver Caucus.
  • We also created a website to serve as the digital hub of the advocacy platform and leveraged social media to amplify messages and calls to action, ensuring unified strategic communications for the brand.

THE RESULTS

On the heels of the organization’s rollout, the Oregon State Legislature increased funding for the higher education system by 22 percent – the largest increase in over 20 years. OSU received a substantial increase in funding for its statewide extension services, and it recently received full bonding authority for its priority capital investments.