OSU Foundation

Creating a new voice for higher education in Oregon.

CHALLENGE

Increasingly, Oregon’s universities must elevate their voice in public policy discussions. The Oregon State University Foundation hired Quinn Thomas to lead a proactive communications strategy to shape the conversation around the changing dynamics of higher education.

APPROACH

  • Quinn Thomas created a higher education communication and brand platform that resulted in The Beaver Caucus.
  • We identified key stakeholders to be ambassadors and advocates for The Beaver Caucus.
  • Quinn Thomas implemented face-to-face and digital communications to build momentum and grow the community for the Beaver Caucus.
  • We developed a website to serve as the digital hub of the advocacy platform and leveraged social media to amplify messages and calls to action, ensuring unified strategic communications for the brand.
OSU Approach

THE RESULTS

Since the organization’s rollout, the Oregon State Legislature has steadily increased funding for the higher education system. The Beaver Caucus has successfully advocated for an increase in funding for OSU statewide public service programs, and bonding authority for the university’s priority capital construction projects including, expansion of the OSU Cascades campus in Bend and the Arts and Education Complex on the Corvallis campus.