THE CHALLENGE

Lyft needed to develop new relationships among community organizations to help bring ridesharing to every city in Washington.

QUINN THOMAS APPROACH

  • The team identified industries and organizations supportive of increased access to ridesharing such as disability rights groups, environmental NGOs, and the hospitality sector.
  • The team coordinated with Lyft’s PR, marketing, and policy teams to integrate community affairs work with broader efforts.
  • QT recommended sponsorships with targeted organizations to enhance Lyft’s presence in local communities.

THE RESULTS

  • 32 community relationships built
  • 9 industries represented
  • Advocates mobilized on behalf of Lyft in Olympia, Seattle, Everett, and elsewhere to support access to rideshare.

Services

Public Affairs