THE PR CHALLENGE
Lyft hired Quinn Thomas to increase public relations and boost strategic community relationships in every city in Washington.
QUINN THOMAS APPROACH
- Quinn Thomas identified industry groups and local community organizations supportive of increased access to ridesharing, such as disability rights groups, environmental NGOs, and hospitality organizations.
- We coordinated public relations, community events and local event sponsorships to showcase Lyft throughout Washington communities.
THE PR RESULTS
- Advocates mobilized on behalf of Lyft in Olympia, Seattle, Everett, and elsewhere to support access to rideshare, including 32 new community relationships across 9 industries.