THE PR CHALLENGE

Lyft hired Quinn Thomas to increase public relations and boost strategic community relationships in every city in Washington.

QUINN THOMAS APPROACH

  • Quinn Thomas identified industry groups and local community organizations supportive of increased access to ridesharing, such as disability rights groups, environmental NGOs, and hospitality organizations.
  • We coordinated public relations, community events and local event sponsorships to showcase Lyft throughout Washington communities.

THE PR RESULTS

  • Advocates mobilized on behalf of Lyft in Olympia, Seattle, Everett, and elsewhere to support access to rideshare, including 32 new community relationships across 9 industries.

Services

Public Affairs