Lyft

Developing unique partnerships to give Washington a Lyft.

THE COMMUNICATION CHALLENGE

Lyft hired Quinn Thomas to increase public relations and boost strategic community relationships in every city in Washington.

QUINN THOMAS APPROACH

  • Quinn Thomas identified industry groups and local community organizations supportive of increased access to ridesharing, such as disability rights groups, environmental NGOs, and hospitality organizations.
  • We coordinated public relations, community events and local event sponsorships to showcase Lyft throughout Washington communities.

THE PR RESULT

Advocates mobilized on behalf of Lyft in Olympia, Seattle, Everett, and elsewhere to support access to rideshare, including 32 new community relationships across 9 industries.