Hood to Coast
Deploying a highly targeted paid marketing campaign for Hood to Coast.
- The team executed on a paid digital strategy by developing static and video content for digital, social media and search ads.
- Quinn Thomas developed campaign messaging and creative assets focused on driving users to the website and registering for the events while highlighting unique local aspects of each race city.
- The team implemented advanced targeting tools, including ad placement on relevant running website and apps, “geo-fencing” high profile races in “fly-in” markets like San Francisco and Denver, and utilizing behavioral targeting tools on social media.
- New registrants across target markets
- An average of 1 million ad impressions delivered with a click-through rate of 1.15% in each market
- Over 50% completed view rate for video ads – well above the industry benchmark (35%)
- Overall Facebook ad performance above the 1% benchmark