THE BRAND CHALLENGE
Hood to Coast, creators of one of the most popular relay races in the world, engaged Quinn Thomas to extend their brand by helping promote races in new markets around the country.
THE QUINN THOMAS APPROACH
- The team executed on a paid digital strategy by developing static and video content for digital, social media and search ads.
- Quinn Thomas developed campaign messaging and creative assets focused on driving users to the website and registering for the events while highlighting unique local aspects of each race city.
- The team implemented advanced targeting tools, including ad placement on relevant running website and apps, “geo-fencing” high profile races in “fly-in” markets like San Francisco and Denver, and utilizing behavioral targeting tools on social media.
THE RESULTS FOR THE HOOD TO COAST BRAND
- New registrants across target markets
- An average of 1 million ad impressions delivered with a click-through rate of 1.15% in each market
- Over 50% completed view rate for video ads – well above the industry benchmark (35%)
- Overall Facebook ad performance above the 1% benchmark
The full story can be read here.