CHI Franciscan Health’s first-in-class Virtual Health Services quietly led the way for years – and it was time for patients and providers to know about them.
QUINN THOMAS APPROACH
- The QT team determined showing is better than telling and put together a guided media tour led by experts and caregivers.
- The team identified key media influencers in CHI’s market area to invite on the tour.
- The team worked with Virtual Hospital spokespeople to tell a compelling story about how CHI Franciscan Health leveraged technology to improve patient care and lower costs.
- 11 stories including 2 broadcast radio pieces on NPR and KOMO, plus additional story pickups in local and national trade publications
- 1 evergreen owned story developed by a QT reporter