When COVID-19 hit, CHI Franciscan, Washington’s premier health system with eight acute care hospitals and 200+ clinics, was at the forefront. The system needed to demonstrate its preparedness and unique ability to address the pandemic while keeping employees and patients safe.


Quinn Thomas worked with CHI Franciscan to drive two overarching key messages:

  • The system is prepared to address COVID-19.
  • All facilities are safe for patients who need care.

A key element of CHI Franciscan’s preparedness is its Mission Control Center. The CHI Franciscan communications team and Quinn Thomas led local and national PR efforts to demonstrate how Mission Control enabled eight hospitals in three markets to better predict patient volumes, while sharing resources and staffing to meet the ever evolving and unprecedented challenges. We worked closely with system experts, prepared them for media engagement, hosted media tours with local and national media, and led news cycles that helped patients and the community understand how their hospital used cutting-edge tech to keep patients and staff safe and healthy.


CHI Franciscan’s Mission Control Center appeared in key outlets and drove 40+ stories as part of a cycle that saw over 100 pieces of local and national coverage. Patient, community, and media interest in health technology remains high and the appetite for updates about battling COVID-19 continues to inform coverage. When sharing updates and information about healthcare innovation, it is important to tie them directly to patient and community benefit to demonstrate its value. Ensure that providers and technology experts are available to make these connections and speak to the benefits in an accessible way.