THE CHALLENGE

Water use spikes in the summer. Cascade Water Alliance, a water utility, needed a clever way to educate their customers about saving water while helping to maintain healthy Northwest gardens.

QUINN THOMAS APPROACH

  • Quinn Thomas developed a series of three short videos designed to engage Cascade customers and educate them about water savings.
  • QT worked with local experts and talent to develop storyboards, scripts, and a production crew to bring the concepts to life.
  • The team connected to the videos to the Cascade brand and tied them into an ongoing campaign QT previous developed and launched.

THE RESULTS

  • 300% increase in views of content on Cascade’s YouTube page.
  • Earned placement on municipal channels in Cascade’s service area.
  • Expanded community partnership opportunities for Cascade.