The Challenge

Rapid innovations in mobile technology are leading to new pathways for Oregon. Mobile communications are dramatically changing how we think about economic development.

This is accelerating our ability to tackle issues related to public safety and access to education. The speed and utility of our connected devices today is allowing us to find new solutions to old problems in healthcare, transportation, and productivity.

Oregon has always been a champion of technological innovation – and what can be called the greatest industrial revolution of our time. Today, 44 percent of U.S. households are considered “wireless only.” Despite this, many Oregonians are unaware of the infrastructure required to keep up with our growing network of 24/7 connectivity.

AT&T plays a vital role in Oregon’s global connectedness. In doing so, the company works to continuously expand its infrastructure across our region – both to improve service and support local demand and mobile accessibility.

As AT&T’s public affairs counsel in Oregon, Quinn Thomas is helping design and manage a long-term communications strategy that builds support for planned siting, construction, and infrastructure upgrades in key markets.

Speaker Kotek takes pledge 2

Quinn Thomas Approach

  • Gained the attention of influencers across key markets and positioned AT&T as a strategic partner in Oregon’s economic health and its status as a technology hub.
  • Launched a localized version of AT&T’s impactful PR campaign aimed at combatting texting and driving, demonstrating the company’s commitment to the safety of Oregonians.
  • To sustain momentum, we provide ongoing PR support for all of AT&T’s community partnerships and local events.

Upgrading the network, investing in the community

In 2014, Quinn Thomas worked closely with AT&T Public Affairs and External Affairs teams to advance regulatory objectives for the Velocity IP (VIP) initiative in key Oregon markets. Our team designed on-the-ground public relations strategies to help AT&T deploy local voices on siting, regulatory, and broadband investments across Oregon.

In putting AT&T in front of key influencers, Quinn Thomas has helped company leadership focus on one central message: AT&T is working to enhance Oregon’s economic vitality and support its position as a globally competitive technology hub.

Quinn Thomas also supports AT&T’s strategic partnerships and community investments, including the MLS All Star Game and education initiatives College Possible and Road Trip Nation.

Currently, we are working closely with AT&T leadership to educate Oregonians about the dangers of texting and driving. We’ve localized the company’s #ItCanWait campaign throughout the state, including media engagements and policymaker events with the #ItCanWait simulator.

Our team recently worked with AT&T and the Governor’s office on a proclamation designating September 19th as “Distraction-Free Driving Day” in Oregon.