Health insurance marketplace open enrollment marketing campaign

No matter what’s changing, one thing stays the same: having health insurance is important. To bridge the coverage gap for Oregon’s uninsured residents, the Oregon Health Insurance Marketplace worked with Quinn Thomas to lead their 2026 health insurance marketplace open enrollment marketing campaign. We rolled out a fully integrated approach–spanning earned, owned, and shared media–to meet people’s questions head-on and simplify the path to coverage for uninsured Oregonians. At every step, we emphasized that Oregonians aren’t alone–help is available to navigate their coverage options.