Business Oregon
Brand awareness campaign
Facing a labor shortage, the Associated General Contractors turned to Quinn Thomas to help reimagine their construction workforce development and recruitment campaign, Build Oregon. After conducting deep audience research, we launched a full rebrand with a mobile-first campaign that authentically spoke to the next generation of skilled workers. The result: a bold new platform that makes trade careers more visible, accessible, and inspiring.
AWARDS
2023 PRSA Oregon Spotlight Award
SERVICES
Communication Strategy
Digital Marketing
Creative Services
Branding
Research
Social Media
Community/Partner Relations
Project Results
2.6M
Impressions
11,300
Ad clicks
14k
Landing page views
Building brand awareness through media coverage
To share how important Business Oregon’s grants are to job creation, we crafted a campaign that introduced reporters to entrepreneurs in their region, resulting in digital news stories around the state that showcased hyperlocal impact on jobs and small business spending, attracting out-of-state investment.
