Proposal for Marketing Services
Required Section 4:
Creative Materials Samples
Required Section 4:
Creative Materials Samples
To advance the construction industry’s efforts to recruit and retain talent while overcoming marketplace challenges, the AGC enlisted Quinn Thomas to bring forward a comprehensive communications program to advance their workforce development initiative titled Build Oregon. To inform the campaign, we worked with AGC’s member organizations and industry partners to establish a deep understanding of its audiences, communications channels and existing programs. We conducted a member survey, 1:1 stakeholder interviews, focus groups of young skilled workers, a message mapping session and a review of past programs that informed a research report and communications campaign. We developed a new brand that resonates with the next generation, thoughtfully applied it across Build Oregon’s owned properties and launched a highly targeted and broad reaching marketing communications program to encourage prospective workers to consider construction careers. A lot of time, dedication and passion from AGC members, staff and partners culminated in a highly successful first year for the new Build Oregon workforce development program. We exceeded all client goals:
Quinn Thomas has led a series of direct mail campaigns for clients seeking targeted outreach by zip code, mile, or demographic criteria. Two examples include:
QT led a research and marketing campaign for the Port of Seattle to help them connect with new audiences about the important role the Port plays in the local economy and community. QT led a series of focus groups to uncover current perception of the Port and identify opportunities to communicate the value of the organization. The campaign included developing a new messaging strategy and platform, which then came to life through a series of videos of people whose careers or businesses rely on Port activity. We deployed these videos through paid media (pre-roll video, digital display ads, and native stories on local media sites), owned social and digital channels, third-party allies, and events. All campaign media was highly targeted based on audiences we were trying to influence. One video promoted the Port’s internship program, and it resulted in the largest number of new internship applications the Port had ever received.
Sample: Vignette and 30 second ad
A local dairy farmer and family-owned bakery that rely on cruise ship business for sales.
Sample: Vignette
A formerly incarcerated man who earned a new chance at life as an ironworker thanks to an Urban League program supported by the Port of Seattle.
Quinn Thomas has deep experience in leading business-to-business and business-to-consumer campaigns. Two recent examples are:
Quinn Thomas has deep experience in leading and producing custom photography and videography for numerous marketing campaigns. Two recent examples are:
The Confederated Tribes of the Siletz Indians enlisted Quinn Thomas to increase support for a real estate project they are planning to launch in North Salem. To inform the campaign we enlisted our research firm, DHM Research, to conduct polling around public sentiment for the project. The research showed that most of the community supported the project but had specific values, concerns and interests depending on demographics. Grounded in the research, we developed Spanish and English messaging and a comprehensive communications campaign to inform key stakeholder and the public about the many benefits the project will bring to the community. Deliverables included a refreshed project brand, bilingual website, social media program, ad campaign and project collateral. In the last 18 months more than 50,000 people have visited The Siletz Casino Project website and 3,000 community members have signed a petition in support of the project.
Recent media coverage showcasing journalist writing and media placements:
Columbian: Vancouver’s Horenstein Law Group joins Portland firm
Portland Business Journal: Building Oregon’s past, present, and future
Portland Business Journal: Insights and perspectives into the maritime industry and its impact on the economy (podcast)
The following are hyper-local media placements QT developed, pitched and placed for Walmart in Clark County: