There is no industry more complex than healthcare. Often times, a healthcare communicator can find themselves in enough messages and proof points to boil the ocean. And too many messaging priorities can cause brand confusion and watered-down storytelling. We recently...
As communications professionals, it’s so easy to get lost in the technical aspects of healthcare that we often forget about the power of telling individual human stories, specifically those of patients. With the complex advancements in technology, data, and life...
I have a very crude test for whether I trust a brand. When it comes to sharing my personal information with them, do I use my primary email or a junk email? Do I follow them on social media, or not? You may do this too, as most people have a way of protecting access...
A mentor once told me that PR boils down to three things: what you want to communicate, to whom, and how. While this may seem simple, any PR professional knows that there can be great complexity behind our work. This is especially the case given today's shrinking paid...
We're in PR because we thrive on identifying communications challenges and finding ways to solve them. Part of the fun of our work is navigating complex industries to deliver success - and few are as complex as healthcare. Thankfully, healthcare PR isn't quite as...
Political pollster Glen Bolger once famously said, “You can’t win on turnout if you’re losing on message.” I thought about that insight when I read a POLITICO piece from Democratic consultant Dave Gold, provocatively titled “’Data-driven’ Campaigns are Killing the...