Generation Z is between 10-24 years old and comprises 33% of the world’s population. They are the next generation of consumers, patients, patient advocates, and industry leaders for the healthcare industry. Gen Z should be a focal point for how healthcare marketing...
In the span of a few months, COVID-19 has brought years of unprecedented change in the way companies operate their businesses and consumers live their lives. Marketers and businesses are racing to meet target audiences' needs as we're entering the "new normal" of this...
PR professionals and marketers are accustomed to industry evolution. This is especially true in media relations. Long gone are the days of simply drafting a press release, writing a killer pitch, and hoping a key reporter writes a story about an exciting announcement...
Earlier this year we began working with Portland-based relay Hood to Coast, which is expanding their race offerings to include one-day relays around the world—everywhere from the Pacific Northwest to Hilton Head, South Carolina, China, and Israel. Our task is to...
When you think about some of the most popular events—SXSW, Coachella, or the renowned Consumer Electronics Show—it's not just the event itself that is successful year after year, but how the event is talked about, shared, and captured visually. This is what creates...
A mentor once told me that PR boils down to three things: what you want to communicate, to whom, and how. While this may seem simple, any PR professional knows that there can be great complexity behind our work. This is especially the case given today's shrinking paid...
As public relations professionals, it’s imperative we know what’s going on with the business of news just as much as we keep up with what’s covered by the media. I recently sat down with University of Oregon journalism professor and Tow Center for Digital Journalism,...
The debate over the impact of social media seems to center around two arguments: One camp argues social media opens new doorways for engaging the electorate and is creating pathways for greater civic engagement, corporate and political accountability, and journalistic...
Why do we volunteer? This was the genesis of our recent collaboration with The Standard on a multi-media campaign aimed at trying to answer that question. For nearly a decade, The Standard has hosted the largest and longest-running volunteer event in Oregon. This expo...
We’ve all seen the headlines. You know it’s dangerous. You’ve probably lectured other drivers, your kids, and your friends about it. But many Oregonians still report using their smartphones while driving. Studies have shown that texting while driving is more dangerous...