‘Relaying’ an Iconic Portland Brand Globally

‘Relaying’ an Iconic Portland Brand Globally

Earlier this year we began working with Portland-based relay Hood to Coast, which is expanding their race offerings to include one-day relays around the world—everywhere from the Pacific Northwest to Hilton Head, South Carolina, China, and Israel. Our task is to...

Make an Event of Your Event

Make an Event of Your Event

When you think about some of the most popular events—SXSW, Coachella, or the renowned Consumer Electronics Show—it's not just the event itself that is successful year after year, but how the event is talked about, shared, and captured visually. This is what creates...

Ever Evolving, Local News is Here to Stay

Ever Evolving, Local News is Here to Stay

As public relations professionals, it’s imperative we know what’s going on with the business of news just as much as we keep up with what’s covered by the media. I recently sat down with University of Oregon journalism professor and Tow Center for Digital Journalism,...

REPORT: Social Media and Public Opinion

REPORT: Social Media and Public Opinion

The debate over the impact of social media seems to center around two arguments: One camp argues social media opens new doorways for engaging the electorate and is creating pathways for greater civic engagement, corporate and political accountability, and journalistic...

The Stories We Share

The Stories We Share

Why do we volunteer? This was the genesis of our recent collaboration with The Standard on a multi-media campaign aimed at trying to answer that question. For nearly a decade, The Standard has hosted the largest and longest-running volunteer event in Oregon. This expo...

Yes, Oregon, It Can Wait

Yes, Oregon, It Can Wait

We’ve all seen the headlines. You know it’s dangerous. You’ve probably lectured other drivers, your kids, and your friends about it. But many Oregonians still report using their smartphones while driving. Studies have shown that texting while driving is more dangerous...