Struggling to hire in Washington? Here’s how to adapt your employer brand to attract and retain employees If you’re struggling to recruit and connect with jobseekers in Washington, you aren’t alone. Workers have more choice in employers and roles than ever before and...
New Research: King County Housing Perspectives Evolve with COVID-19
As the Seattle region cautiously emerges from nearly two years of COVID-19, we find ourselves facing many of the same challenges as before it all started. Lack of supply means housing costs remain high and local government’s approach to helping people experiencing...
Understanding College Student Attitudes for Fall 2020
New Survey Provides Insights into How Higher Education Communicators and Administrators can Address Concerns of Fall 2020 Students The dual threat of COVID-19 and state budget shortfalls are constraining access to students and public investment in higher education. In...
Optimism in Face of Crisis: Washingtonians Surveyed About Coronavirus
History is filled with examples of people expressing support and resolve in times of crisis. The reaction to the coronavirus is no different. That’s a key theme in a recent survey* of Washingtonians Quinn Thomas conducted in partnership with DHM Research. From senior...
A Guide to Building Unified Healthcare Messaging for Organizations
There is no industry more complex than healthcare. Often times, a healthcare communicator can find themselves in enough messages and proof points to boil the ocean. And too many messaging priorities can cause brand confusion and watered-down storytelling. We recently...
Seattle Residents Are Coming – And Going
It’s not news that the Seattle-area is growing. Though what is apparently newsy is Seattle's growth is unique among large metro areas across the country. From 2016 to 2017, we had a net gain of 21,000 Seattle residents—counting moves to and from the area. Quinn Thomas...
Who Are New Seattle Residents? Quinn Thomas, DHM, and UW Did the Research
They’re creating new opportunities! They’re the cause of all this traffic! They’re all from California! We’ve all heard the opinions about new residents to the Seattle area and the benefits and challenges they bring. But no one has yet taken up the challenge to dive...
Twitter Opinion versus Public Opinion
When Pepsi released its now infamous ad featuring Kendall Jenner joining a rally and offering a police officer a can of Pepsi, Twitter judgment was swift, uniform, and harsh. Or my personal favorite: Despite the nearly universal, negative Twitter opinion, public...
REPORT: Social Media and Public Opinion
The debate over the impact of social media seems to center around two arguments: One camp argues social media opens new doorways for engaging the electorate and is creating pathways for greater civic engagement, corporate and political accountability, and journalistic...
Helping Washington’s Workforce Stay At Work
State government isn’t always seen as a likely catalyst for helping employers – or protecting jobs. Yet over the last year, our team has been working with policy leaders and government officials in Washington State to do just that. Quinn Thomas was recently hired by...
Oregon’s Millennials At A Crossroads
There is no shortage of research claiming to have unlocked the secret to understanding the millennial generation. Over the last six months, our team (in close collaboration with DHM Research) has been digging through volumes of information about today’s 90 million...