There is no modern-day precedent to inform how organizations should respond to the impact of COVID-19. From the federal government to local hospitals and clinics, we’re all writing the playbook as we go. After a few months of intense work for our healthcare clients,...
Here at QT, I’ve become accustomed to working in our well-equipped office, having impromptu brainstorm sessions with my fantastic colleagues, and traveling around the Pacific Northwest to support our stellar roster of local clients. In the wake of COVID-19, most of...
PR professionals and marketers are accustomed to industry evolution. This is especially true in media relations. Long gone are the days of simply drafting a press release, writing a killer pitch, and hoping a key reporter writes a story about an exciting announcement...
As my summer internship with Quinn Thomas draws to a close and I look toward the next step in my career, I’ve learned there’s one part of the interview process that can have a significant impact on how the hiring team looks at a candidate. While you may be focusing on...
There is no industry more complex than healthcare. Often times, a healthcare communicator can find themselves in enough messages and proof points to boil the ocean. And too many messaging priorities can cause brand confusion and watered-down storytelling. We recently...
As a healthcare PR professional, I guarantee that you’ll spend more time dealing with crisis communications than you would like. From natural disasters to high-profile patients, lawsuits, and everything in between, reporters will call often and sometimes just hours...
As communications professionals, it’s so easy to get lost in the technical aspects of healthcare that we often forget about the power of telling individual human stories, specifically those of patients. With the complex advancements in technology, data, and life...
I have a very crude test for whether I trust a brand. When it comes to sharing my personal information with them, do I use my primary email or a junk email? Do I follow them on social media, or not? You may do this too, as most people have a way of protecting access...
Aside from smartphones and rideshare apps, it’s hard to think of a recent singular moment that created an entirely new market. That is until cannabis became legal overnight in a growing number of states. Employers, public health officials, regulators, growers, and...
Opinion research is a critical tool for effective public relations and marketing campaigns. The information gleaned through research helps you understand your audience, what motivates them, how they form opinions, and what communications channels you can use to...
Here at QT we are storytellers and PR professionals, but we are also hikers, cooks, campers, climbers, music lovers, runners and explorers. At some point in June when the sun comes out and sticks around for several weeks, QTers take full advantage of the nice weather....
Earlier this year we began working with Portland-based relay Hood to Coast, which is expanding their race offerings to include one-day relays around the world—everywhere from the Pacific Northwest to Hilton Head, South Carolina, China, and Israel. Our task is to...
A PR PRO's GUIDE TO EATING AND DRINKING YOUR WAY THROUGH PORTLAND Yes, it’s true. A big reason I moved to Portland is for the food scene. The outdoor adventures, cute neighborhoods, countless social activities and Quinn Thomas all drew me here too, of course, but...
It’s not news that the Seattle-area is growing. Though what is apparently newsy is Seattle's growth is unique among large metro areas across the country. From 2016 to 2017, we had a net gain of 21,000 Seattle residents—counting moves to and from the area. Quinn Thomas...
When you think about some of the most popular events—SXSW, Coachella, or the renowned Consumer Electronics Show—it's not just the event itself that is successful year after year, but how the event is talked about, shared, and captured visually. This is what creates...