Struggling to hire in Washington? Here’s how to adapt your employer brand to attract and retain employees If you’re struggling to recruit and connect with jobseekers in Washington, you aren’t alone. Workers have more choice in employers and roles than ever before and...
Brand Strategy: Why Building Trust For Your Brand Matters
I have a very crude test for whether I trust a brand. When it comes to sharing my personal information with them, do I use my primary email or a junk email? Do I follow them on social media, or not? You may do this too, as most people have a way of protecting access...
New Research Builds Understanding of Cannabis Consumers
Aside from smartphones and rideshare apps, it’s hard to think of a recent singular moment that created an entirely new market. That is until cannabis became legal overnight in a growing number of states. Employers, public health officials, regulators, growers, and...
Twitter Opinion versus Public Opinion
When Pepsi released its now infamous ad featuring Kendall Jenner joining a rally and offering a police officer a can of Pepsi, Twitter judgment was swift, uniform, and harsh. Or my personal favorite: Despite the nearly universal, negative Twitter opinion, public...