History is filled with examples of people expressing support and resolve in times of crisis. The reaction to the coronavirus is no different. That’s a key theme in a recent survey* of Washingtonians Quinn Thomas conducted in partnership with DHM Research. From senior...
Answers to 7 Common Questions About Opinion Research in Public Relations
Opinion research is a critical tool for effective public relations and marketing campaigns. The information gleaned through research helps you understand your audience, what motivates them, how they form opinions, and what communications channels you can use to...