Communications professionals are no stranger to working with community partners. Whether it’s supporting their mission or collaborating on an issue—community engagement is a crucial part of connecting with traditionally underserved audiences. However, it’s important...
COVID-19 Shifts Social Influencer Marketing – We Talked to the Experts
To pinpoint changing social trends caused by COVID-19, Quinn Thomas conducted in-depth interviews with over 20 online influencers. In particular, we gauged shifts in traffic, engagement, and which types of content have been the most and least popular. Our top three...