Earlier this year we began working with Portland-based relay Hood to Coast, which is expanding their race offerings to include one-day relays around the world—everywhere from the Pacific Northwest to Hilton Head, South Carolina, China, and Israel. Our task is to...
A mentor once told me that PR boils down to three things: what you want to communicate, to whom, and how. While this may seem simple, any PR professional knows that there can be great complexity behind our work. This is especially the case given today's shrinking paid...