Shaped by the environment, world events, social dynamics and technology, each generation is unique in its own right. Lately, there has been a lot of focus around one generation in particular: Gen Z. Why do we care so much about this one group? Gen Z is a powerhouse...
Generation Z is between 10-24 years old and comprises 33% of the world’s population. They are the next generation of consumers, patients, patient advocates, and industry leaders for the healthcare industry. Gen Z should be a focal point for how healthcare marketing...
In the span of a few months, COVID-19 has brought years of unprecedented change in the way companies operate their businesses and consumers live their lives. Marketers and businesses are racing to meet target audiences' needs as we're entering the "new normal" of this...
To pinpoint changing social trends caused by COVID-19, Quinn Thomas conducted in-depth interviews with over 20 online influencers. In particular, we gauged shifts in traffic, engagement, and which types of content have been the most and least popular. Our top three...
There is no modern-day precedent to inform how organizations should respond to the impact of COVID-19. From the federal government to local hospitals and clinics, we’re all writing the playbook as we go. After a few months of intense work for our healthcare clients,...
History is filled with examples of people expressing support and resolve in times of crisis. The reaction to the coronavirus is no different. That’s a key theme in a recent survey* of Washingtonians Quinn Thomas conducted in partnership with DHM Research. From senior...
Opinion research is a critical tool for effective public relations and marketing campaigns. The information gleaned through research helps you understand your audience, what motivates them, how they form opinions, and what communications channels you can use to...