Throughout the past year, healthcare communicators have been working around the clock to share trusted information with patients and the public during the pandemic – all while navigating new ways of working. I recently had the opportunity to participate in the Public...
Generation Z is between 10-24 years old and comprises 33% of the world’s population. They are the next generation of consumers, patients, patient advocates, and industry leaders for the healthcare industry. Gen Z should be a focal point for how healthcare marketing...
There is no modern-day precedent to inform how organizations should respond to the impact of COVID-19. From the federal government to local hospitals and clinics, we’re all writing the playbook as we go. After a few months of intense work for our healthcare clients,...
PR professionals and marketers are accustomed to industry evolution. This is especially true in media relations. Long gone are the days of simply drafting a press release, writing a killer pitch, and hoping a key reporter writes a story about an exciting announcement...
There is no industry more complex than healthcare. Often times, a healthcare communicator can find themselves in enough messages and proof points to boil the ocean. And too many messaging priorities can cause brand confusion and watered-down storytelling. We recently...
As a healthcare PR professional, I guarantee that you’ll spend more time dealing with crisis communications than you would like. From natural disasters to high-profile patients, lawsuits, and everything in between, reporters will call often and sometimes just hours...
As communications professionals, it’s so easy to get lost in the technical aspects of healthcare that we often forget about the power of telling individual human stories, specifically those of patients. With the complex advancements in technology, data, and life...
We're in PR because we thrive on identifying communications challenges and finding ways to solve them. Part of the fun of our work is navigating complex industries to deliver success - and few are as complex as healthcare. Thankfully, healthcare PR isn't quite as...