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Five Ways COVID has Reshaped Health Care Communications

Five Ways COVID has Reshaped Health Care Communications

by Sarah Ninivaggi | Jul 2, 2021 | Blogs, Insights

Throughout the past year, healthcare communicators have been working around the clock to share trusted information with patients and the public during the pandemic – all while navigating new ways of working. I recently had the opportunity to participate in the Public...

How Healthcare Marketers Can Prepare for Gen Z

How Healthcare Marketers Can Prepare for Gen Z

by Erin Krug | Feb 22, 2021 | Blogs, Healthcare, Insights

Generation Z is between 10-24 years old and comprises 33% of the world’s population. They are the next generation of consumers, patients, patient advocates, and industry leaders for the healthcare industry. Gen Z should be a focal point for how healthcare marketing...

Interview with an Online Influencer: Five Tips for Marketers to Ace Collabs

Interview with an Online Influencer: Five Tips for Marketers to Ace Collabs

by Sophie LeRoux | Nov 14, 2019 | Blogs, Healthcare, Insights

PR professionals and marketers are accustomed to industry evolution. This is especially true in media relations. Long gone are the days of simply drafting a press release, writing a killer pitch, and hoping a key reporter writes a story about an exciting announcement...

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