Struggling to hire in Washington? Here’s how to adapt your employer brand to attract and retain employees If you’re struggling to recruit and connect with jobseekers in Washington, you aren’t alone. Workers have more choice in employers and roles than ever before and...
Three Tips to Meaningfully Collaborate with Community Partners
Communications professionals are no stranger to working with community partners. Whether it’s supporting their mission or collaborating on an issue—community engagement is a crucial part of connecting with traditionally underserved audiences. However, it’s important...
New Research: King County Housing Perspectives Evolve with COVID-19
As the Seattle region cautiously emerges from nearly two years of COVID-19, we find ourselves facing many of the same challenges as before it all started. Lack of supply means housing costs remain high and local government’s approach to helping people experiencing...
Five Ways COVID has Reshaped Health Care Communications
Throughout the past year, healthcare communicators have been working around the clock to share trusted information with patients and the public during the pandemic – all while navigating new ways of working. I recently had the opportunity to participate in the Public...
Marketing Tactics that Win in Today’s Environment
In the span of a few months, COVID-19 has brought years of unprecedented change in the way companies operate their businesses and consumers live their lives. Marketers and businesses are racing to meet target audiences' needs as we're entering the "new normal" of this...
Healthcare Communications Solutions in the COVID-19 Landscape
There is no modern-day precedent to inform how organizations should respond to the impact of COVID-19. From the federal government to local hospitals and clinics, we’re all writing the playbook as we go. After a few months of intense work for our healthcare clients,...
Optimism in Face of Crisis: Washingtonians Surveyed About Coronavirus
History is filled with examples of people expressing support and resolve in times of crisis. The reaction to the coronavirus is no different. That’s a key theme in a recent survey* of Washingtonians Quinn Thomas conducted in partnership with DHM Research. From senior...
Strengthening Your Remote Workforce During COVID-19
Here at QT, I’ve become accustomed to working in our well-equipped office, having impromptu brainstorm sessions with my fantastic colleagues, and traveling around the Pacific Northwest to support our stellar roster of local clients. In the wake of COVID-19, most of...
Event Canceled? The Show Can Go On With a Virtual Fair Website
As the country works to prevent the spread of COVID-19 by suspending events and gatherings, Virtual Fair websites are a lesser known solution to help companies and organizations get information to the masses – without the traditional in-person experience. What is a...
Four Stellar Questions to Ask During Your Next Job Hunt
As my summer internship with Quinn Thomas draws to a close and I look toward the next step in my career, I’ve learned there’s one part of the interview process that can have a significant impact on how the hiring team looks at a candidate. While you may be focusing on...
A Guide to Building Unified Healthcare Messaging for Organizations
There is no industry more complex than healthcare. Often times, a healthcare communicator can find themselves in enough messages and proof points to boil the ocean. And too many messaging priorities can cause brand confusion and watered-down storytelling. We recently...
Healthcare Reactive Response Strategy: Do’s and Don’ts
As a healthcare PR professional, I guarantee that you’ll spend more time dealing with crisis communications than you would like. From natural disasters to high-profile patients, lawsuits, and everything in between, reporters will call often and sometimes just hours...
5 Tips To Simplify And Amplify Patient Health Care Stories
As communications professionals, it’s so easy to get lost in the technical aspects of healthcare that we often forget about the power of telling individual human stories, specifically those of patients. With the complex advancements in technology, data, and life...
Brand Strategy: Why Building Trust For Your Brand Matters
I have a very crude test for whether I trust a brand. When it comes to sharing my personal information with them, do I use my primary email or a junk email? Do I follow them on social media, or not? You may do this too, as most people have a way of protecting access...
New Research Builds Understanding of Cannabis Consumers
Aside from smartphones and rideshare apps, it’s hard to think of a recent singular moment that created an entirely new market. That is until cannabis became legal overnight in a growing number of states. Employers, public health officials, regulators, growers, and...