In the span of a few months, COVID-19 has brought years of unprecedented change in the way companies operate their businesses and consumers live their lives. Marketers and businesses are racing to meet target audiences' needs as we're entering the "new normal" of this...
Healthcare Communications Solutions in the COVID-19 Landscape
There is no modern-day precedent to inform how organizations should respond to the impact of COVID-19. From the federal government to local hospitals and clinics, we’re all writing the playbook as we go. After a few months of intense work for our healthcare clients,...
Optimism in Face of Crisis: Washingtonians Surveyed About Coronavirus
https://vimeo.com/407326525 History is filled with examples of people expressing support and resolve in times of crisis. The reaction to the coronavirus is no different. That’s a key theme in a recent survey* of Washingtonians Quinn Thomas conducted in partnership...
Strengthening Your Remote Workforce During COVID-19
Here at QT, I’ve become accustomed to working in our well-equipped office, having impromptu brainstorm sessions with my fantastic colleagues, and traveling around the Pacific Northwest to support our stellar roster of local clients. In the wake of COVID-19, most of...
Event Canceled? The Show Can Go On With a Virtual Fair Website
As the country works to prevent the spread of COVID-19 by suspending events and gatherings, Virtual Fair websites are a lesser known solution to help companies and organizations get information to the masses – without the traditional in-person experience. What is a...
Four Stellar Questions to Ask During Your Next Job Hunt
As my summer internship with Quinn Thomas draws to a close and I look toward the next step in my career, I’ve learned there’s one part of the interview process that can have a significant impact on how the hiring team looks at a candidate. While you may be focusing on...
A Guide to Building Unified Healthcare Messaging for Organizations
There is no industry more complex than healthcare. Often times, a healthcare communicator can find themselves in enough messages and proof points to boil the ocean. And too many messaging priorities can cause brand confusion and watered-down storytelling. We recently...
Healthcare Reactive Response Strategy: Do’s and Don’ts
As a healthcare PR professional, I guarantee that you’ll spend more time dealing with crisis communications than you would like. From natural disasters to high-profile patients, lawsuits, and everything in between, reporters will call often and sometimes just hours...
5 Tips To Simplify And Amplify Patient Health Care Stories
As communications professionals, it’s so easy to get lost in the technical aspects of healthcare that we often forget about the power of telling individual human stories, specifically those of patients. With the complex advancements in technology, data, and life...
Brand Strategy: Why Building Trust For Your Brand Matters
I have a very crude test for whether I trust a brand. When it comes to sharing my personal information with them, do I use my primary email or a junk email? Do I follow them on social media, or not? You may do this too, as most people have a way of protecting access...
New Research Builds Understanding of Cannabis Consumers
Aside from smartphones and rideshare apps, it’s hard to think of a recent singular moment that created an entirely new market. That is until cannabis became legal overnight in a growing number of states. Employers, public health officials, regulators, growers, and...
4 Tips for Driving Value with Paid Media Campaigns
A mentor once told me that PR boils down to three things: what you want to communicate, to whom, and how. While this may seem simple, any PR professional knows that there can be great complexity behind our work. This is especially the case given today's shrinking paid...
Diagnosis: Healthcare PR
We're in PR because we thrive on identifying communications challenges and finding ways to solve them. Part of the fun of our work is navigating complex industries to deliver success - and few are as complex as healthcare. Thankfully, healthcare PR isn't quite as...
Digital Can Amplify a Great Story, Not Make up for Lack of One
Political pollster Glen Bolger once famously said, “You can’t win on turnout if you’re losing on message.” I thought about that insight when I read a POLITICO piece from Democratic consultant Dave Gold, provocatively titled “’Data-driven’ Campaigns are Killing the...
Leveling the Playing Field
The holiday season is a time to look back on the past year and give thanks; this past year was a tremendous year of change and opportunity. At Quinn Thomas, we pride ourselves in being communicators who work on issues that directly affect communities across the...