4 Tips for Driving Value with Paid Media Campaigns
A mentor once told me that PR boils down to three things: what you want to communicate, to whom, and how. While this may seem simple, any PR professional knows …
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Diagnosis: Healthcare PR
We’re in PR because we thrive on identifying communications challenges and finding ways to solve them. Part of the fun of our work is navigating complex industries to deliver success …
6 Tips to Landing a New Job in the New Year
The start of a new year is about new beginnings. For many, this means re-evaluating your job, working towards a promotion, or looking for a fresh start in your career. …
8 Tips for Building a Sound Advocacy Coalition
When people come together to deliver a message, important change can happen. That’s what coalition building is all about. Identifying, recruiting and engaging stakeholders is the basis of any coalition, …
Leveraging PR to Drive Behavior Change
Changing behavior isn’t easy. We’ve all tried it in one form or another – often with varying success. But eventually, we have that “ah-ha” moment that makes change possible. In …
Who Are New Seattle Residents? Quinn Thomas, DHM, and UW Did the Research
They’re creating new opportunities! They’re the cause of all this traffic! They’re all from California! We’ve all heard the opinions about new residents to the Seattle area and the benefits …
Breaking News: The News Isn’t Actually Fake And People Are Willing to Pay For It
This is part two of a two-part series. To read part one, click here. I recently sat down with University of Oregon journalism professor Damian Radcliffe to pick his brain …
Ever Evolving, Local News is Here to Stay
As public relations professionals, it’s imperative we know what’s going on with the business of news just as much as we keep up with what’s covered by the media. I …
4 Tips To Turn Your Internship Into a Job
It’s that time of year again — graduation time. A year ago, I was quickly approaching my graduation from the University of Oregon and as much as I didn’t want …