4 Tips for Driving Value with Paid Media Campaigns
A mentor once told me that PR boils down to three things: what you want to communicate, to whom, and how. While this may seem simple, any PR professional knows …
Our expertise doesn’t just come out of thin air, it comes from extensive research about the industries we serve. Audience research at the center of all our marketing and communications strategies, revealing valuable industry insight. Learn more about how insight drives action.
A mentor once told me that PR boils down to three things: what you want to communicate, to whom, and how. While this may seem simple, any PR professional knows …
We’re in PR because we thrive on identifying communications challenges and finding ways to solve them. Part of the fun of our work is navigating complex industries to deliver success …
The start of a new year is about new beginnings. For many, this means re-evaluating your job, working towards a promotion, or looking for a fresh start in your career. …
When people come together to deliver a message, important change can happen. That’s what coalition building is all about. Identifying, recruiting and engaging stakeholders is the basis of any coalition, …
Changing behavior isn’t easy. We’ve all tried it in one form or another – often with varying success. But eventually, we have that “ah-ha” moment that makes change possible. In …
They’re creating new opportunities! They’re the cause of all this traffic! They’re all from California! We’ve all heard the opinions about new residents to the Seattle area and the benefits …
This is part two of a two-part series. To read part one, click here. I recently sat down with University of Oregon journalism professor Damian Radcliffe to pick his brain …
As public relations professionals, it’s imperative we know what’s going on with the business of news just as much as we keep up with what’s covered by the media. I …
It’s that time of year again — graduation time. A year ago, I was quickly approaching my graduation from the University of Oregon and as much as I didn’t want …