Communications professionals are no stranger to working with community partners. Whether it’s supporting their mission or collaborating on an issue—community engagement is a crucial part of connecting with traditionally underserved audiences. However, it’s important...
Five Ways COVID has Reshaped Health Care Communications
Throughout the past year, healthcare communicators have been working around the clock to share trusted information with patients and the public during the pandemic – all while navigating new ways of working. I recently had the opportunity to participate in the Public...
Rick Thomas recognized as a Portland Business Journal CFO of the year honoree
Quinn Thomas is thrilled to announce that the Portland Business Journal has named our very own Rick Thomas a 2020 CFO of the Year honoree in the small-sized company category. This prestigious award recognizes top financial officers in Oregon and SW Washington. The...
Connecting to Gen Z Through Design
Shaped by the environment, world events, social dynamics and technology, each generation is unique in its own right. Lately, there has been a lot of focus around one generation in particular: Gen Z. Why do we care so much about this one group? Gen Z is a powerhouse...
How Healthcare Marketers Can Prepare for Gen Z
Generation Z is between 10-24 years old and comprises 33% of the world’s population. They are the next generation of consumers, patients, patient advocates, and industry leaders for the healthcare industry. Gen Z should be a focal point for how healthcare marketing...
COVID-19 Can Change Consumer Opinion, Behavior on Alcohol and Cannabis
Cannabis sales rise during COVID-19 pandemic Bar, restaurant and tasting room closures, as well as safety concerns because of COVID-19, have dramatically decreased the number of consumers going out, which is reducing demand and sales of on-premise alcohol. As more...
2020 Sparks Company DEI Initiatives—What’s Next?
As communicators and public relations professionals, we are strategists and experts across many fields. During this unprecedented year, many of our efforts have been redirected to help our clients navigate the global COVID-19 pandemic. While it’s important to address...
Marketing Tactics that Win in Today’s Environment
In the span of a few months, COVID-19 has brought years of unprecedented change in the way companies operate their businesses and consumers live their lives. Marketers and businesses are racing to meet target audiences' needs as we're entering the "new normal" of this...
COVID-19 Shifts Social Influencer Marketing – We Talked to the Experts
To pinpoint changing social trends caused by COVID-19, Quinn Thomas conducted in-depth interviews with over 20 online influencers. In particular, we gauged shifts in traffic, engagement, and which types of content have been the most and least popular. Our top three...
Healthcare Communications Solutions in the COVID-19 Landscape
There is no modern-day precedent to inform how organizations should respond to the impact of COVID-19. From the federal government to local hospitals and clinics, we’re all writing the playbook as we go. After a few months of intense work for our healthcare clients,...
Strengthening Your Remote Workforce During COVID-19
Here at QT, I’ve become accustomed to working in our well-equipped office, having impromptu brainstorm sessions with my fantastic colleagues, and traveling around the Pacific Northwest to support our stellar roster of local clients. In the wake of COVID-19, most of...
Event Canceled? The Show Can Go On With a Virtual Fair Website
As the country works to prevent the spread of COVID-19 by suspending events and gatherings, Virtual Fair websites are a lesser known solution to help companies and organizations get information to the masses – without the traditional in-person experience. What is a...
The Fifth Trimester: Returning to Work After Maternity (and Paternity) Leave
I recently had a superb collision of events—the week I returned from maternity leave one of my coworkers suggested we go to a talk by author and founder of The Fifth Trimester, Lauren Smith Brody. The Fifth Trimester is a movement to help businesses and parents work...
Interview with an Online Influencer: Five Tips for Marketers to Ace Collabs
PR professionals and marketers are accustomed to industry evolution. This is especially true in media relations. Long gone are the days of simply drafting a press release, writing a killer pitch, and hoping a key reporter writes a story about an exciting announcement...
Four Stellar Questions to Ask During Your Next Job Hunt
As my summer internship with Quinn Thomas draws to a close and I look toward the next step in my career, I’ve learned there’s one part of the interview process that can have a significant impact on how the hiring team looks at a candidate. While you may be focusing on...