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How Healthcare Marketers Can Prepare for Gen Z

How Healthcare Marketers Can Prepare for Gen Z

by Erin Krug | Feb 22, 2021 | Blogs, Healthcare, Insights

Generation Z is between 10-24 years old and comprises 33% of the world’s population. They are the next generation of consumers, patients, patient advocates, and industry leaders for the healthcare industry. Gen Z should be a focal point for how healthcare marketing...

COVID-19 Can Change Consumer Opinion, Behavior on Alcohol and Cannabis

COVID-19 Can Change Consumer Opinion, Behavior on Alcohol and Cannabis

by Ramsey Cox | Dec 10, 2020 | Blogs, Healthcare, Insights

Cannabis sales rise during COVID-19 pandemic Bar, restaurant and tasting room closures, as well as safety concerns because of COVID-19, have dramatically decreased the number of consumers going out, which is reducing demand and sales of on-premise alcohol. As more...

2020 Sparks Company DEI Initiatives—What’s Next?

2020 Sparks Company DEI Initiatives—What’s Next?

by Ariana Gaspar | Nov 18, 2020 | Blogs, Insights

As communicators and public relations professionals, we are strategists and experts across many fields. During this unprecedented year, many of our efforts have been redirected to help our clients navigate the global COVID-19 pandemic. While it’s important to address...

Marketing Tactics that Win in Today’s Environment

Marketing Tactics that Win in Today’s Environment

by Ana Naranjo | Oct 19, 2020 | Blogs, Insights

In the span of a few months, COVID-19 has brought years of unprecedented change in the way companies operate their businesses and consumers live their lives. Marketers and businesses are racing to meet target audiences' needs as we're entering the "new normal" of this...

COVID-19 Shifts Social Influencer Marketing – We Talked to the Experts

COVID-19 Shifts Social Influencer Marketing – We Talked to the Experts

by Deborah Warren | Aug 21, 2020 | Blogs, Healthcare, Insights

To pinpoint changing social trends caused by COVID-19, Quinn Thomas conducted in-depth interviews with over 20 online influencers. In particular, we gauged shifts in traffic, engagement, and which types of content have been the most and least popular. Our top three...

Healthcare Communications Solutions in the COVID-19 Landscape

Healthcare Communications Solutions in the COVID-19 Landscape

by Doug Badger | Jul 24, 2020 | Blogs, Healthcare, Insights

There is no modern-day precedent to inform how organizations should respond to the impact of COVID-19. From the federal government to local hospitals and clinics, we’re all writing the playbook as we go. After a few months of intense work for our healthcare clients,...

Strengthening Your Remote Workforce During COVID-19

Strengthening Your Remote Workforce During COVID-19

by Kristin MacRostie | Mar 30, 2020 | Blogs, Insights

Here at QT, I’ve become accustomed to working in our well-equipped office, having impromptu brainstorm sessions with my fantastic colleagues, and traveling around the Pacific Northwest to support our stellar roster of local clients. In the wake of COVID-19, most of...

Event Canceled? The Show Can Go On With a Virtual Fair Website

Event Canceled? The Show Can Go On With a Virtual Fair Website

by Alysa Schols | Mar 12, 2020 | Blogs, Insights

As the country works to prevent the spread of COVID-19 by suspending events and gatherings, Virtual Fair websites are a lesser known solution to help companies and organizations get information to the masses – without the traditional in-person experience. What is a...

The Fifth Trimester: Returning to Work After Maternity (and Paternity) Leave

The Fifth Trimester: Returning to Work After Maternity (and Paternity) Leave

by Erin Krug | Mar 3, 2020 | Blogs, Insights

I recently had a superb collision of events—the week I returned from maternity leave one of my coworkers suggested we go to a talk by author and founder of The Fifth Trimester, Lauren Smith Brody. The Fifth Trimester is a movement to help businesses and parents work...

Interview with an Online Influencer: Five Tips for Marketers to Ace Collabs

Interview with an Online Influencer: Five Tips for Marketers to Ace Collabs

by Sophie LeRoux | Nov 14, 2019 | Blogs, Healthcare, Insights

PR professionals and marketers are accustomed to industry evolution. This is especially true in media relations. Long gone are the days of simply drafting a press release, writing a killer pitch, and hoping a key reporter writes a story about an exciting announcement...

Four Stellar Questions to Ask During Your Next Job Hunt

Four Stellar Questions to Ask During Your Next Job Hunt

by Quinn Thomas | Sep 16, 2019 | Blogs, Careers, Insights

As my summer internship with Quinn Thomas draws to a close and I look toward the next step in my career, I’ve learned there’s one part of the interview process that can have a significant impact on how the hiring team looks at a candidate. While you may be focusing on...

A Guide to Building Unified Healthcare Messaging for Organizations

A Guide to Building Unified Healthcare Messaging for Organizations

by Deborah Warren | Sep 3, 2019 | Blogs, Healthcare, Insights

There is no industry more complex than healthcare. Often times, a healthcare communicator can find themselves in enough messages and proof points to boil the ocean. And too many messaging priorities can cause brand confusion and watered-down storytelling. We recently...

Healthcare Reactive Response Strategy: Do’s and Don’ts

Healthcare Reactive Response Strategy: Do’s and Don’ts

by Quinn Thomas | Jun 27, 2019 | Blogs, Healthcare, Insights

As a healthcare PR professional, I guarantee that you’ll spend more time dealing with crisis communications than you would like. From natural disasters to high-profile patients, lawsuits, and everything in between, reporters will call often and sometimes just hours...

5 Tips To Simplify And Amplify Patient Health Care Stories

5 Tips To Simplify And Amplify Patient Health Care Stories

by Quinn Thomas | May 20, 2019 | Blogs, Healthcare, Insights

As communications professionals, it’s so easy to get lost in the technical aspects of healthcare that we often forget about the power of telling individual human stories, specifically those of patients. With the complex advancements in technology, data, and life...

Brand Strategy: Why Building Trust For Your Brand Matters

Brand Strategy: Why Building Trust For Your Brand Matters

by Doug Badger | Apr 16, 2019 | Blogs, Insights

I have a very crude test for whether I trust a brand. When it comes to sharing my personal information with them, do I use my primary email or a junk email? Do I follow them on social media, or not? You may do this too, as most people have a way of protecting access...

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