Struggling to hire in Washington? Here’s how to adapt your employer brand to attract and retain employees If you’re struggling to recruit and connect with jobseekers in Washington, you aren’t alone. Workers have more choice in employers and roles than ever before and...
Communications professionals are no stranger to working with community partners. Whether it’s supporting their mission or collaborating on an issue—community engagement is a crucial part of connecting with traditionally underserved audiences. However, it’s important...
As the Seattle region cautiously emerges from nearly two years of COVID-19, we find ourselves facing many of the same challenges as before it all started. Lack of supply means housing costs remain high and local government’s approach to helping people experiencing...
Throughout the past year, healthcare communicators have been working around the clock to share trusted information with patients and the public during the pandemic – all while navigating new ways of working. I recently had the opportunity to participate in the Public...
Quinn Thomas is thrilled to announce that the Portland Business Journal has named our very own Rick Thomas a 2020 CFO of the Year honoree in the small-sized company category. This prestigious award recognizes top financial officers in Oregon and SW Washington. The...
Shaped by the environment, world events, social dynamics and technology, each generation is unique in its own right. Lately, there has been a lot of focus around one generation in particular: Gen Z. Why do we care so much about this one group? Gen Z is a powerhouse...
Generation Z is between 10-24 years old and comprises 33% of the world’s population. They are the next generation of consumers, patients, patient advocates, and industry leaders for the healthcare industry. Gen Z should be a focal point for how healthcare marketing...
Cannabis sales rise during COVID-19 pandemic Bar, restaurant and tasting room closures, as well as safety concerns because of COVID-19, have dramatically decreased the number of consumers going out, which is reducing demand and sales of on-premise alcohol. As more...
As communicators and public relations professionals, we are strategists and experts across many fields. During this unprecedented year, many of our efforts have been redirected to help our clients navigate the global COVID-19 pandemic. While it’s important to address...
In the span of a few months, COVID-19 has brought years of unprecedented change in the way companies operate their businesses and consumers live their lives. Marketers and businesses are racing to meet target audiences' needs as we're entering the "new normal" of this...
To pinpoint changing social trends caused by COVID-19, Quinn Thomas conducted in-depth interviews with over 20 online influencers. In particular, we gauged shifts in traffic, engagement, and which types of content have been the most and least popular. Our top three...
New Survey Provides Insights into How Higher Education Communicators and Administrators can Address Concerns of Fall 2020 Students The dual threat of COVID-19 and state budget shortfalls are constraining access to students and public investment in higher education. In...
There is no modern-day precedent to inform how organizations should respond to the impact of COVID-19. From the federal government to local hospitals and clinics, we’re all writing the playbook as we go. After a few months of intense work for our healthcare clients,...
History is filled with examples of people expressing support and resolve in times of crisis. The reaction to the coronavirus is no different. That’s a key theme in a recent survey* of Washingtonians Quinn Thomas conducted in partnership with DHM Research. From senior...
Here at QT, I’ve become accustomed to working in our well-equipped office, having impromptu brainstorm sessions with my fantastic colleagues, and traveling around the Pacific Northwest to support our stellar roster of local clients. In the wake of COVID-19, most of...