The two most important objectives for startup companies are product development and building sales. Development and sales success are the best validation of the company's business model for investors. In many cases, however, a startup needs another important intangible in its market: credibility. Maybe it’s competing against older, more established competitors. Maybe it’s seeking to overcome concerns about delivering orders on-time and on-budget, or simply demonstrating that it can scale-up to manage its growth. Credibility can be earned through business execution but it can also be augmented through a focused public relations strategy. Whatever the case, communicating a positive message to potential customers, investors, market influencers, and the general public is an important part of building credibility. Quinn Thomas Public Affairs has been gaining a reputation for helping startup companies tell their story more effectively.
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